Tuesday 13 September 2016

The Principles of Graphic Design

Balance

I think this is a great example of balance in graphic design because of the use of colours. One side of this picture has orange on grey, and the other has grey on orange. An element used in this is of course colour because the orange really stands out with the grey.

Proximity

In my opinion, the Adidas logo is a good representation of proximity because of the rectangles above the text. They were put relatively close to each other to enhance the layout and make it look smoother. Elements used in this design are shape because of the rectangles, and also type because of the text.

Alignment

https://www.unh.edu/printing/sites/www.unh.edu.printing/files/media/graphic_design_idea.jpg
I chose this to represent alignment because the way the different shapes were put together. They were aligned close together which brings more excitement. An element used in this is type. The text were added inside the large shapes to make the design more engaging.


Repetition/Consistency

Image result for examples of repetition in graphic design
I think this is a good example of repetition and consistency because it is the same small design repeating itself on one big image. The way this is put together makes it flow easily. As for elements, colour is used in this one for sure. The lighter colours were put over the dark purple background to compliment it.

Contrast

http://animation-design.ft-leow.net/wp-content/uploads/2015/03/Contrast.jpg
I like the way this represents contrast because of the big black text against the white, and right under it there is small white text against a black background. The way it is put together makes the design more effective.

White/Negative Space

This photo simply only utilizes the two corners. The part that makes the negative space interesting is the way they still made it connect to the main part. For example, they made the girl's hair extend out to create empty space. This is also an example of colour because of the way the orange bounces off the black.

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